Quadrant HealthCom united two titles—The Female Patient and OBG Management—under an alliance providing advertisers with a “ping-pong” opportunity for campaigns.
Called The Women's Health Alliance, Quadrant's journal partnership lets advertisers place ads in both journals, in print or online, with the capability to off-set ad executions to coincide with, say, two different medical meetings, said Margo Ullman, publisher of The Female Patient
. This “ping-pong” approach, according to Ullman, reinforces and expands messaging for clients. The alliance also features “aggressive discounts” for advertising in both journals, said Ullman.