Raichle forms new med ed company

Share this article:
Linda Raichle, PhD, MS, former director of external affairs for Merck, has formed a new med ed company, Spectrum Medical Education. The firm will segment physicians, then target CME specific to their needs.
Share this article:
You must be a registered member of MMM to post a comment.


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.