Rep. Waxman: DTC ban a priority

Share this article:
Rep. Henry Waxman
Rep. Henry Waxman
Giving FDA the power to impose two-year moratoria on consumer ads for some new drugs will be a priority for Rep. Henry Waxman as he takes the reins of the Committee on Energy and Commerce.

Waxman (D-CA) told attendees at a Prescription Project conference in Washington yesterday that he would support legislation allowing the agency to ban ads for new drugs on a case-by-case basis for up to two years after approval.

“It is in these first few years of a drug's life that drug companies often aggressively market their products and engage in direct-to-consumer advertising,” Reuters quoted Waxman as saying. “This increases the number of consumer exposed to safety risks of new products long before those risks are truly understood.”

Waxman said Congress also needs to do something about physician marketing, because the “most persuasive, effective advertising” goes on in the doctor's office. He cited off-label marketing and selective use of clinical information, the Prescription Project's blog reported, and said he supports Sen. Herb Kohl's academic detailing bill, the Independent Drug Education and Outreach Act. He said he had not had a chance to review the Physician Payments Sunshine Act.

Waxman is set to take over the powerful committee, which has primary oversight on health policy and spending, having ousted longtime chairman (and fellow DTC critic) John Dingell (D-MI) last month. He previously headed the Committee on Oversight and Government Reform, a perch from which he launched inquiries into drug safety, pricing and marketing practices.  
Share this article:
You must be a registered member of MMM to post a comment.

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Channel

Five things for pharma marketers to know: Monday, September 15

Five things for pharma marketers to know: ...

Pharma has sought 76 meetings with FDA over biosimilars; Gilead licenses Sovaldi to India generic drugmakers; Pfizer and Ranbaxy Lipitor lawsuit dismissed.

Liraglutide, aiming for new indication, gets new name

Liraglutide, aiming for new indication, gets new name

Why Novo Nordisk is choosing not to leverage Victoza's brand equity as it seeks a weight-loss indication for liraglutide.

Five things for pharma marketers to know: Friday, September 12

Five things for pharma marketers to know: Friday, ...

An FDA panel voted in favor of liraglutide for weight loss; Allergan investors backing an attempted takeover of the firm crossed a critical threshold; and 100 million health wearables are ...