Reps. Moran and Brady call for daytime ban on ED ads

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Reps. James Moran (D-VA) and Robert Brady (D-PA) introduced a bill, dubbed the “Families for ED Advertising Decency Act,” that would ban ED ads on radio or TV between the hours of 6 am and 10 pm—an edict that would comport, more or less, with existing guidelines of PhRMA and individual manufacturers.

Moran contends that weekend daytime sporting events are nonetheless “saturated” with ED ads, and wants to empower the FCC to fine broadcasters that air them between those hours. The bill, formally House Resolution 2175, was introduced April 29, marking the second time Moran has introduced legislation on this topic. In 2005, Moran met with PhRMA over the first bill, and was told by the trade group that the ads would be reined in, according to an Advertising Age report.

“A number of people have come up, including colleagues, and said ‘I'm fed up, I don't want my three or four-year old grandkid asking me what erectile dysfunction is all about,'" Moran told CNN yesterday, adding, “And I don't blame them.”

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