Reputation

Americans are increasingly critical of drug industry, a new poll finds

Americans are increasingly critical of drug industry, a new poll finds

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A tracking poll conducted by the Kaiser Family Foundation also found that fewer Americans are seeing prescription drug ads compared to last year.

Pfizer ad celebrates the sweat and science behind the little blue pills

Pfizer ad celebrates the sweat and science behind the little blue pills

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As Viagra goes generic, the pharma giant launches a feel-good corporate campaign.

Five things for pharma marketers to know: Friday, May 27, 2016

Five things for pharma marketers to know: Friday, May 27, 2016

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Baby powder lawsuit impacts J&J's reputation; new bacterial infection raises concern about treatment options; Valeant reportedly rejected offer from Takeda

Zika Crisis Stresses Need for Pharma Industry

Zika Crisis Stresses Need for Pharma Industry

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When pharmaceutical companies are needed, we're Jonas Salks; when we ask to be paid, we're Martin Shkrelis.

Five things for pharma marketers to know: Wednesday, September 30, 2015

Five things for pharma marketers to know: Wednesday, September 30, 2015

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Teva exec says pharma needs to pay attention to its reputation; academics who serve on boards of healthcare companies face potential conflicts of interest; WHO recommendation will boost number of people taking anti-retrovirals

Will Pharma Have an Ashley Madison Moment?

Will Pharma Have an Ashley Madison Moment?

Ashley Madison's lesson must be heeded. For all the good pharma has done for the world, it has also created its share of ethical quagmires.

Pfizer's "Get Old" campaign gets youthful

Pfizer's "Get Old" campaign gets youthful

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The three-year-old campaign's youthful tone evolves as its audience ages.

In their words: the most inspirational speakers at the 2014 Lions Health

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An MM&M roundup of what the festival's most inspirational speakers had to say about creativity in healthcare and challenges like talent recruitment and implementing digital innovation.

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