Research firm surveys docs by iPhone

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Market-research firm ImpactRx has launched an iPhone application it says provides pharmaceutical companies insights into drug therapy promotion.

The tool allows clients to ask research questions that gauge the effect of market events—a product launch, competitive product entry or REMS—on clinical decisions. Questions are posed at the point of prescribing, not some time later like a recall-based instrument.

“That provides the ability to get real-time data,” said Brian Leiser, SVP, product development and marketing, ImpactRx.

The physician-facing survey app, which is slated for release on iPad this fall, is accessible to the 3,900 high-prescribing physicians in the ImpactRx network. The physician panel is representative of the total high-prescribing segment, is geographically dispersed and reflects all specialties, Leiser said.
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