Retail Pharmacy

CVS relies on personalization in its ExtraCare loyalty program

CVS relies on personalization in its ExtraCare loyalty program

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CVS has a pharmacy text program to remind patients to refill their prescriptions and alert them when their medications are ready.

6 personalization practices from Walgreens' Balance Rewards program

6 personalization practices from Walgreens' Balance Rewards program

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How the retail pharmacy chain uses customer data to make its marketing messages relevant.