Revolution Health Group cuts staff to 'consolidate'

Share this article:
Revolution Health Group has reduced its staff by 50 employees as the online consumer health company reshuffles for the second time in eight months.

“We had some natural synergies that made sense to consolidate,” spokesman Brad Burns told MM&M. “Last October we had about 180 employees and today we're at about 200.”

Burns noted that the latest staff cuts were “primarily due to a reorganization,” following Revolution Health's HealthTalk acquisition last December. Last October, Revolution Health laid off 60 employees at its Revolution Health Network division.

Revolution Health's CEO is entrepreneur and AOL founder Steve Case, who has been banking on pharma marketers to help him build an online healthcare empire with his web platform.

But Case has publicly lamented the pharmaceutical industry's hesitation to embrace interactive marketing and inject a greater share of promotional budget into online initiatives.

“It is astonishing to me how under-invested this industry is in digital media,” Case told delegates at the seventh annual ePharma Summit in Philadelphia in January. “This is crazy.”
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.