Revolution Health Group cuts staff to 'consolidate'

Share this article:
Revolution Health Group has reduced its staff by 50 employees as the online consumer health company reshuffles for the second time in eight months.

“We had some natural synergies that made sense to consolidate,” spokesman Brad Burns told MM&M. “Last October we had about 180 employees and today we're at about 200.”

Burns noted that the latest staff cuts were “primarily due to a reorganization,” following Revolution Health's HealthTalk acquisition last December. Last October, Revolution Health laid off 60 employees at its Revolution Health Network division.

Revolution Health's CEO is entrepreneur and AOL founder Steve Case, who has been banking on pharma marketers to help him build an online healthcare empire with his web platform.

But Case has publicly lamented the pharmaceutical industry's hesitation to embrace interactive marketing and inject a greater share of promotional budget into online initiatives.

“It is astonishing to me how under-invested this industry is in digital media,” Case told delegates at the seventh annual ePharma Summit in Philadelphia in January. “This is crazy.”
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma ...

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"