Rite Aid launches video site for OTC coupons

Share this article:
Schering-Plough, Novartis, Johnson & Johnson, Wyeth and others are using Rite Aid's new "video values" site to offer coupons and information about their products.

The site, hosted by California-based video marketing firm AdPerk, contains around 60 videos providing coupons for a variety of OTC products, including $7 off Wyeth's Centrum Ultra, and $1 off Novartis's Lamisil, for example. Prescription drug coupons are in the works, according to John Learish, Rite Aid's SVP of marketing. "We plan to feature pharmaceutical products on the site in the near future," said Learish.

In order to download a coupon, consumers are asked to watch a video commercial (30 seconds in the case of Schering's Claritin Liqui-Gels) for the product; at the end of the video, a code is provided to be used for coupon downloading.

According to Cheryl Slavinsky, a Rite Aid spokesperson, the site ignited blog posts and “tweeting all over the place,” even before the online site was formally announced yesterday.

Share this article:

Email Newsletters

More in News

Doctors want to know how CMS plans to display Sunshine payment data

Doctors want to know how CMS plans to ...

Physician and industry trade groups are asking CMS to explain how context will be provided to the general public around the dollar sums drugmakers ascribe to doctors for things like ...

Pfizer Q2 sales slip, but still beat expectations

Pfizer Q2 sales slip, but still beat expectations

Patent losses and lost co-promotion agreements put a dent in sales.

Lack of marketing partner delays Afrezza launch

Lack of marketing partner delays Afrezza launch

Afrezza was heralded as one of the most innovative diabetes products of the last decade. So, why hasn't MannKind set a firm launch date for the product?