Rite Aid site offers ads, coupons

Share this article:
Schering-Plough, Novartis, Johnson & Johnson, Wyeth and others are using Rite Aid's new “video values” site to offer coupons and information about their products.

Hosted by California firm AdPerk, the site contains 60 videos and coupons for a variety of OTC products, such as $7 off Wyeth's Centrum Ultra, and $1 off Novartis's Lamisil. Prescription drug coupons are in the works, according to John Learish, Rite Aid's SVP of marketing.

In order to download a coupon, consumers must watch an ad for the product. At the end of the video, a code is provided to be used for coupon downloading.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters