Rite Aid site offers ads, coupons
Hosted by California firm AdPerk, the site contains 60 videos and coupons for a variety of OTC products, such as $7 off Wyeth's Centrum Ultra, and $1 off Novartis's Lamisil. Prescription drug coupons are in the works, according to John Learish, Rite Aid's SVP of marketing.
In order to download a coupon, consumers must watch an ad for the product. At the end of the video, a code is provided to be used for coupon downloading.