Rookie network adds veteran CEO

Share this article:

Two-year-old health network Good Health Advertising (GHA) tapped Bill Jennings, an interactive sales expert, as its new CEO.


Jennings, a 20-year veteran of interactive sales and marketing teams at companies such as A&E and News Corp, said the GHA network is focused on three areas: condition-specific consumer health sites (familydoctor.org, spinehealth.com), a consumer wellness channel and healthcare professional sites (practicefusion.com).


"We have a technology to anonymously identify the heaviest users of a particular condition site and the ability to re-target users across the web," said Jennings of GHA. "For example, we can identify people that have visited a diabetes site or section of a site three or more times in the past 30 days, and group them as part of a diabetes audience. Ads can then be targeted to this group on GHA partner sites and on many other general sites outside of our network."


GHA's pharmaceutical clients include Schering-Plough, GlaxoSmithKline, Wyeth, Novartis, Merck, Pfizer and Genentech.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.