Five things for pharma marketers to know: Tuesday, September 19, 2017

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1. There are now seven FDA-approved biosimilar drugs, but only three of those therapies are available for sale. The other four are tied up in legal battles. (Bloomberg)

2. Teva Pharmaceutical Industries will sell its women's health portfolio to several different parties for a total of $1.38 billion. The drugmaker said the deal will allow it to focus on its strength in the central nervous system and respiratory therapeutic areas. (Reuters)

3. The FDA approved GlaxoSmithKline's Trelegy Ellipta, a combination of three drugs used to treat long-term chronic obstructive pulmonary disease. It is designed to be taken once a day by patients. (The Telegraph)

4. Cigna's TV Doctors campaign now features Neil Patrick Harris, who played Doogie Howser, and Kate Walsh, whose Dr. Addison Montgomery character was featured in Grey's Anatomy and Private Practice. The campaign will also expand to include Instagram Stories and a 24-hour branded content push, held Tuesday. (Adweek)

5. A Japanese TV director created a restaurant in Tokyo where all the servers have dementia. The restaurant is part of an effort to raise awareness about Alzheimer's disease. (Reuters)

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