Five things for pharma marketers to know: Tuesday, October 10, 2017

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1. Cancer patients are complaining about the positivity of healthcare ads that show optimistic people who beat the odds. They say these ads spread false hope. (NPR)

2. Some drugmakers with unapproved therapies are paying physicians to attend events and not disclosing those payments, a strategy that means they do not have to report those financial relationships to the Open Payments database. (Stat)

3. Starting in January, pharmaceutical companies will have to publicly explain price hikes of drugs that are greater than 16% over two years. (Kaiser Health News)

4. Shares of companies like Walgreens Boots Alliance, CVS Health, and Rite Aid fell last week following additional rumors about Amazon's potential entry into the pharmacy business. (Reuters)

5. ICYMI: Purdue Pharma is partnering with Geisinger Health System to test the use of Apple Watches as part of a pain management study. (Fierce Healthcare)

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