Five things for pharma marketers to know: Tuesday, August 8, 2017

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1. Consumers better understand the risks of a medication when TV ads contain a shorter discussion about side effects, the FDA said in a new study. (Law360)

2. A study found that physicians who attended lower-ranked medical schools prescribed more opioids per year than doctors with degrees from top medical schools. Other factors in prescribing patterns include background and clinical experience. (Stat)

3. More often than not, sales reps show physicians information they have already seen, according to a DRG Digital/Manhattan Research survey. Dermatologists said this happens 62% of the time, while oncologists reported that this occurs 68% of the time. (Medscape)

4. Researchers took to Instagram to better understand how people who use continuous glucose monitors to track blood-sugar levels wear the devices. They found that more than half of the posts they surveyed showed people were wearing them incorrectly. (HealthDay)

5. ICYMI: GlaxoSmithKline CEO Emma Walmsley said her lack of experience in pharma is an advantage and has given her a “relatively clear-eyed view.” (FT)

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