Five things for pharma marketers to know: Friday, February 17, 2017
1. Microsoft reentered the healthcare market, this time focused on helping physicians use data and artificial intelligence to reduce data entry and better triage patients. (Bloomberg)
2. President Donald Trump said Rep. Elijah Cummings (D-Md.) failed to schedule a meeting to discuss prescription drug prices because it was “bad politics.” Cummings said Trump's accusation wasn't grounded in reality. (Baltimore Sun)
3. President Trump also said a replacement plan for the Affordable Care Act will be unveiled in March. It's the first time Trump and Republicans have offered a timeline for replacement legislation. (Reuters)
4. Not so fast, though: Two California lawmakers plan to introduce legislation to create a single-payer healthcare system covering all Californians, including undocumented residents. (The Mercury News)
5. AstraZeneca's ovarian cancer drug Lynparza met the primary endpoint in a Phase-III trial for patients with metastatic breast cancer and BRCA gene mutations, when compared to chemotherapy.