Rowsom joins MediZine as EVP, interactive marketing

Share this article:
Michael Rowsom has joined MediZine as EVP, interactive marketing. In this capacity, he will be extending MediZine's REMEDY Direct permission marketing program to the internet to build the subscriber base for the offline property as well as online products. Prior to joining MediZine, Rowsom served as SVP for Marketing Technology Solutions in New York.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?