Rx drug ads prompt 1/3 of Americans to request drugs

Share this article:

Rx drug ads prompt nearly a third of Americans to ask their doctor about an advertised drug, and of those who ask, 82% get a prescription, according to a survey of 1,695 US adults by Kaiser Family Foundation, the Harvard School of Public Health and USA Today. The survey found respondents evenly divided on pharma, with 47% saying they had a favorable impression and 44% said they had an unfavorable impression. 

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Pharmaceutical

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.