Rx drug ads prompt 1/3 of Americans to request drugs

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Rx drug ads prompt nearly a third of Americans to ask their doctor about an advertised drug, and of those who ask, 82% get a prescription, according to a survey of 1,695 US adults by Kaiser Family Foundation, the Harvard School of Public Health and USA Today. The survey found respondents evenly divided on pharma, with 47% saying they had a favorable impression and 44% said they had an unfavorable impression. 

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