Rx drug ads prompt 1/3 of Americans to request drugs

Share this article:

Rx drug ads prompt nearly a third of Americans to ask their doctor about an advertised drug, and of those who ask, 82% get a prescription, according to a survey of 1,695 US adults by Kaiser Family Foundation, the Harvard School of Public Health and USA Today. The survey found respondents evenly divided on pharma, with 47% saying they had a favorable impression and 44% said they had an unfavorable impression. 

Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

Novartis apologizes for slow reporting

Novartis is apologizing to Japan after the Ministry of Health, Labor and Welfare said the company had dragged its feet reporting adverse events for two of its cancer drugs.

J&J pulls morcellator from market

The company is calling the move a withdrawal, as opposed to a recall.

Pfizer buys two Baxter vaccines

The meningitis and encephalitis medications earned a combined $300 million last year.