Rx drug ads prompt 1/3 of Americans to request drugs

Share this article:

Rx drug ads prompt nearly a third of Americans to ask their doctor about an advertised drug, and of those who ask, 82% get a prescription, according to a survey of 1,695 US adults by Kaiser Family Foundation, the Harvard School of Public Health and USA Today. The survey found respondents evenly divided on pharma, with 47% saying they had a favorable impression and 44% said they had an unfavorable impression. 

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions