SaaS firm's tool attracts agencies

Share this article:

Software-as-a-service (SaaS) provider Appature has signed up several healthcare marketing agencies to use its cloud-based relationship marketing tool. Seattle-based Appature offers a partner program in which its experts help with measuring/optimizing ROI and other marketing functions.

Its Nexus tool integrates digital campaign history and activity, third-party data and a host of other data sets that are relevant to the commercial organization, said Kabir Shahani, Appature co-founder and CEO.

“How individual tactics integrate with each other and enhance relationships with HCPs over time is the real ROI story,” said Jon Sawyer, Principal, closerlook.

Other firms that signed up for the program include Digitas Health and Crossix.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Antidote: On Cystic Fibrosis treatments

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

The $3 generic and the $1,000 pill: pharma ...

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut : The Agency-Client Relationship

Click the above link to access MM&M's first Leadership Exchange Uncut e-book, "The Agency-Client Relationship"