Pharma sales service provider TargetRx has appointed
industry sales and marketing veteran Craig Scott to the role of president and
CEO. Scott also becomes a member of the company's board of directors.
Scott assumes the president and CEO role from Michael Luby,
TargetRx founder who will remain a full-time employee of the company and a
member of the board of directors.
Prior to joining TargetRx, Scott was president of the
Catalina Health Resource division of Catalina Marketing Corporation from 2004
until the leveraged buyout of the company in November 2007.
During his tenure, Scott increased revenues and profits and
led the transformation of Catalina Health Resource into a top provider of DTP
communication services in pharmacies nationwide. Prior to Catalina, he was with
Nelson Communications for nine years and Johnson & Johnson for 13 years.
At Johnson & Johnson, Scott held a variety of marketing
and management positions.
“I am enthused by
TargetRx's proprietary predictive modeling database,” Scott said. “With a
comprehensive understanding of physician attitudes about products, promotion,
payors and patients, we can offer pharmaceutical companies robust information
that will fundamentally improve the effectiveness of their sales and marketing
efforts. At this critical time for the industry, TargetRx will continue to
provide clients with superior tools that will enable them to increase market
share and improve the bottom line.”