Hollywood is planning on bringing the tell-all tale of a former Pfizer sales rep to the big screen.
According to the Tinsel Town trade mag Web site Variety.com, Universal studios-based producers Scott Stuber and Mary Parent have made an acquisition of one-time Pfizer sales rep Jamie Reidy’s memoir, Hard Sell: The Evolution of a Viagra Salesman.
The book will form the basis for a fictionalized film about the pharmaceutical supply biz to be scripted by Charles Randolph, the report said.
Other Randolph-scripted films include The Interpreter and The Life of David Gale.
In the book, Reidy traces the creative ways he was able to avoid actually working while carrying the bag in the late 1990s for Pfizer, selling products including Viagra.
The book was released in March 2005 to tepid reviews and sales.