The contract sales organization plans to sell its commercial services business to Publicis Healthcare Communications Group.
A pair of surveys paint a complicated picture of what direction pharma access to healthcare providers is going.
Accenture found that life-sciences executives believe that smart tools and devices will be the catalyst for drugmakers to move forward with beyond-the-pill initiatives.
Sprout plans to hire 200 sales reps, targeting 30,000 doctors, to accompany the drug's launch.
Copaxone sales rise despite generic competition; Valeant to defend tax strategy; Bristol-Myers Squibb to test Opdivo with mogamulizumab in the US
View on a quarter-by-quarter basis the competitive market for four new hepatitis-C treatments and track how Gilead Sciences' Harvoni became the market leader within months of receiving approval from the FDA.
The healthcare ecosystem is changing rapidly to succeed requires the adoption of key account management (KAM), a systematic, robust alternative to the traditional buyer/seller model.
GlaxoSmithKline is in Congressional crosshairs over its marketing of Avandia, and investors arent happy either.
The American Medical Association announced it is partnering with Sermo, the online community for physicians.
Lyons Lavey Nickel Swift is rebranding as “LyonHeart” under its proprietary creative-strategic process dubbed “Disruption.”