Sales

Sales 5 Steps to Successful Key Account Management

5 Steps to Successful Key Account Management

The healthcare ecosystem is changing rapidly to succeed requires the adoption of key account management (KAM), a systematic, robust alternative to the traditional buyer/seller model.

Sales

GlaxoSmithKline faces more Avandia fallout

GlaxoSmithKline is in Congressional crosshairs over its marketing of Avandia, and investors arent happy either.

Sales

AMA hooks up online with Sermo

The American Medical Association announced it is partnering with Sermo, the online community for physicians.

Sales

LLNS rebrands as LyonHeart

Lyons Lavey Nickel Swift is rebranding as “LyonHeart” under its proprietary creative-strategic process dubbed “Disruption.”

Sales

Nexavar also seen as liver cancer breakthrough

Onyx and Bayers kidney cancer drug Nexavar (sorafenib) was also found to extend the lives of liver cancer patients in a clinical trial by almost three months, or 44%, doctors said.

Sales

InVentiv buys brand ID shop Addison Whitney

InVentiv Health has acquired brand identity shop Addison Whitney.

Sales

Panel to review Sanofi-Aventis’ Ketek

The FDA will convene a joint panel of outside experts to examine the risks and benefits of Sanofi-Aventis’ antibiotic Ketek (telithromycin).

Sales

Panel to review Sanofi-Aventis’ Ketek

The FDA will convene a joint panel of outside experts to examine the risks and benefits of Sanofi-Aventis’ antibiotic Ketek (telithromycin).

Sales

AHA forbids Pfizer from presenting torcetrapib results

Pfizer won’t be allowed to present new data on its closely watched developmental drug torcetrapib at the annual American Heart Association (AHA) meeting this week.

Sales

Novartis asks FDA for Galvus review extension

Novartis has asked the FDA to extend the review period for its highly anticipated developmental diabetes drug Galvus by three months to allow the agency to examine new clinical trials data.

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.