Pharmaceutical Five things for pharma marketers to know: Thursday, July 30

Five things for pharma marketers to know: Thursday, July 30

Copaxone sales rise despite generic competition; Valeant to defend tax strategy; Bristol-Myers Squibb to test Opdivo with mogamulizumab in the US

Pharmaceutical Graphic: the new hepatitis-C drug market

Graphic: the new hepatitis-C drug market

View on a quarter-by-quarter basis the competitive market for four new hepatitis-C treatments and track how Gilead Sciences' Harvoni became the market leader within months of receiving approval from the FDA.

Sales 5 Steps to Successful Key Account Management

5 Steps to Successful Key Account Management

The healthcare ecosystem is changing rapidly to succeed requires the adoption of key account management (KAM), a systematic, robust alternative to the traditional buyer/seller model.

Sales

GlaxoSmithKline faces more Avandia fallout

GlaxoSmithKline is in Congressional crosshairs over its marketing of Avandia, and investors arent happy either.

Sales

AMA hooks up online with Sermo

The American Medical Association announced it is partnering with Sermo, the online community for physicians.

Sales

LLNS rebrands as LyonHeart

Lyons Lavey Nickel Swift is rebranding as “LyonHeart” under its proprietary creative-strategic process dubbed “Disruption.”

Sales

Nexavar also seen as liver cancer breakthrough

Onyx and Bayers kidney cancer drug Nexavar (sorafenib) was also found to extend the lives of liver cancer patients in a clinical trial by almost three months, or 44%, doctors said.

Sales

InVentiv buys brand ID shop Addison Whitney

InVentiv Health has acquired brand identity shop Addison Whitney.

Sales

Panel to review Sanofi-Aventis’ Ketek

The FDA will convene a joint panel of outside experts to examine the risks and benefits of Sanofi-Aventis’ antibiotic Ketek (telithromycin).

Sales

Panel to review Sanofi-Aventis’ Ketek

The FDA will convene a joint panel of outside experts to examine the risks and benefits of Sanofi-Aventis’ antibiotic Ketek (telithromycin).