Study identifies top 10 product Web sites most visited by docs

Healthcare market research firm Manhattan Research last week named the top 10 leading Web site destinations for doctors from a new study to be released next week. According to the study results, the top 10 Web sites most visited by physicians are: 1.Pfizer’s Lipitor. 2. Merck’s Fosamax. 3.Shire’s Adderall XR. 4.GlaxoSmithKline’s Advair. 5.Bristol-Myers Squibb and Sanofi-Aventis’ Plavix. 6.Johnson & Johnson’s Concerta. 7.Merck’s Singulair. 8.Forest’s Lexapro. 9.AstraZeneca’s Crestor. 10. Merck and Schering-Plough’s Zetia. Mark Bard, president of Manhattan Research, said, “Although prescription volume is certainly an important ingredient in driving most physician traffic to a product site, the data show ‘top’ sites typically include those with a direct-to-consumer advertising component as well as new products on the market. It is not just experience with a product that drives physician traffic to a specific site but in many cases the need for additional information. This represents a key promotional opportunity for pharmaceutical marketers today.”