Sally Field will be the face of awareness campaign

Share this article:
Sally Field will be the face of an osteoporosis awareness campaign aimed at boomer women over 50 by Boniva makers Roche and GSK. The actress, recently diagnosed with osteoporosis, will star in the “Rally with Sally for Bone Health” campaign, which will direct viewers to bonehealth.com.
Share this article:
close

Next Article in Business Briefs

Email Newsletters

More in Business Briefs

AstraZeneca takes on pediatricians

The American Academy of Pediatricians says an AstraZeneca drug for preemies should be used less often, and the drugmaker is fighting back with an ad campaign that says the new guidelines put too many at risk.

UK generic use soared in 2013

Generics made up almost 75% of prescriptions in the United Kingdom last year.

GSK refutes consumer spin-off rumor

The company refutes a Financial Times rumor that one was happening soonish.