Sanofi a partner in prostate-cancer awareness program

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Sanofi partnered with Men's Health Network (the organization's Ana Fadich is pictured above), Women Against Prostate Cancer and Veterans Health Council on a Veterans Day webcast aimed both at vets battling prostate cancer, and their families as well. The webcast kicked off It's Worth the Fight, an educational campaign which includes a self-assessment and discussion guide to help the men and their families better understand their options by emphasizing three Cs: Communication with family, Consulting a multidisciplinary team of health professionals and Considering all options in discussion with that healthcare team.

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The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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