Sanofi-Aventis, Cegedim Dendrite join forces

Share this article:
Cegedim Dendrite inked a three-year agreement with Sanofi-Aventis to provide Mobile Intelligence CRM solution to over 20,000 users across 28 countries including the US, France and Japan.

Laurent Labrune, CEO of Cegedim Dendrite, said that his company has demonstrated the best capability to proactively support Sanofi-Aventis' business model evolution toward multichannel CRM, key account and KOL management, with the lowest investment.

Labrune added that the integration of Mobile Intelligence Solution with OneKey will enable Sanofi-Aventis to benefit from a unique database on a worldwide scale, gaining the company an optimized ROI on data management.

The solution has just been deployed for the managed markets group in the US, France and Spain will follow in the first quarter of 2010.

Cegedim Dendrite is a provider of customer relationship management solutions.

The company also provides sales, marketing and regulatory compliance solutions in more than 80 countries.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Leadership Exchange: How Do We Get Beyond the Pill?

Leadership Exchange: How Do We Get Beyond the ...

As its focus moves from manufacturing to service, pharma needs to partner with healthcare neophytes as well as established players. James Chase asks six experts to assess the risks and ...

FDA and off-label uses: a balancing act

FDA and off-label uses: a balancing act

FDA's current re-examination of its off-label promotion policies in light of the First Amendment is a delicate balancing act between its rock-solid traditional enforcement posture and a diverse new electronic ...

Read the complete August 2014 Digital Edition

Read the complete August 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.