Sanofi-Aventis launches Community Health Partnership in Memphis

Share this article:
Sanofi-Aventis launched its Community Health Partnership (CHP), It's In Our Hands, in the Memphis area, seeking to link African American residents with local healthcare professionals and health resources in their neighborhoods. Cultural barriers and lack of access to preventive care are key contributing factors to poor health outcomes among African Americans and by providing patients with culturally relevant health information, the program aims to decrease healthcare disparities and encourages individuals to take action toward better health.
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?