Sarah Mahoney

Most Recent Articles by Sarah Mahoney

Digital deliverance: 4 ways marketers can make content more engaging for HCPs

Digital deliverance: 4 ways marketers can make content more engaging for HCPs

By

Despite a rash of pessimism, HCPs remain engageable. Marketers must utilize open medical education hubs and CME town halls — among other tactics — to make content more engaging.

DTC Report 2018: Will more supersized campaigns follow Opdivo's and Keytruda's massive strikes?

DTC Report 2018: Will more supersized campaigns follow Opdivo's and Keytruda's massive strikes?

By

Following massive strikes by Opdivo and Keytruda, will more supersized campaigns follow?

10 myths about millennials and their healthcare habits

10 myths about millennials and their healthcare habits

By

More has been written about millennials — and their healthcare habits — than about any other generation. Here, Gen Y marketers explain why most of what you've read is wrong.

New tactics change clinical trial awareness game

New tactics change clinical trial awareness game

By

Recruitment for clinical trials has never been easy. New tools and tactics could change that — assuming the sheer volume of information doesn't overwhelm trial organizers.

Investors put their money on point of care

Investors put their money on point of care

By

Two recent cash infusions suggest investors are bullish on point-of-care advertising. Is the channel ready for its moment in the spotlight?

More Articles by Sarah Mahoney