Sarah Mahoney

Most Recent Articles by Sarah Mahoney

10 myths about millennials and their healthcare habits

10 myths about millennials and their healthcare habits

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More has been written about millennials — and their healthcare habits — than about any other generation. Here, Gen Y marketers explain why most of what you've read is wrong.

New tactics change clinical trial awareness game

New tactics change clinical trial awareness game

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Recruitment for clinical trials has never been easy. New tools and tactics could change that — assuming the sheer volume of information doesn't overwhelm trial organizers.

Investors put their money on point of care

Investors put their money on point of care

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Two recent cash infusions suggest investors are bullish on point-of-care advertising. Is the channel ready for its moment in the spotlight?

Drugmakers turn to tech to better demonstrate empathy

Drugmakers turn to tech to better demonstrate empathy

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Frustrated by its inability to empathize with patients, pharma has turned to tech to teach providers and caregivers what illness really feels like.

How to seize your omnichannel moment

How to seize your omnichannel moment

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Patients and doctors are looking for orchestrated customer engagement and expect omnichannel excellence. Are healthcare marketers ready?

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