Sarah Mahoney

Most Recent Articles by Sarah Mahoney

Investors put their money on point of care

Investors put their money on point of care

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Two recent cash infusions suggest investors are bullish on point-of-care advertising. Is the channel ready for its moment in the spotlight?

Drugmakers turn to tech to better demonstrate empathy

Drugmakers turn to tech to better demonstrate empathy

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Frustrated by its inability to empathize with patients, pharma has turned to tech to teach providers and caregivers what illness really feels like.

How to seize your omnichannel moment

How to seize your omnichannel moment

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Patients and doctors are looking for orchestrated customer engagement and expect omnichannel excellence. Are healthcare marketers ready?

Omnichannel marketing tech opens new doors for engagement

Omnichannel marketing tech opens new doors for engagement

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Omnichannel as company commitment is nothing new to technical marketing in pharma. Marketers now need a broader omnichannel funnel continuously open to deeper customer engagement.

Pharma turns to mobile, population data to market to docs

Pharma turns to mobile, population data to market to docs

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Discover why even digitally native physicians can no longer abide the flood of information e-sent their way.

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