Many agencies are eager to portray themselves as full-service shops, but Infuse Medical is one that proudly stakes its claim in a very specific segment. The agency’s website describes the company as “the leading digital agency for the medical-device industry,” a claim that founding partner Jordan Erickson is quick to echo. “We really are the…
Agency mergers often leave headaches and hurt feelings in their wake. But when Chicago-area mainstay Topin & Associates was acquired by Austin-based HCB Health last year, everyone involved made it his or her business to ensure that the transition was seamless for internal and external audiences alike. Al Topin, president of the Chicago office and…
The “drawn up on a napkin” origin story may be a cliché, but H4B Boston’s founders still have their napkin. The idea for an agency set in the heart of Boston’s burgeoning life-sciences community made sense when it was sketched out on that napkin in 2012 and, as EVP and MD Steve Piotrowski and EVP…
Formed last July when Healthcare Regional Marketing (HRM) and Spirit Health Group were joined under one roof — a corporate one, that is — Relevate Health Group ranks among the few companies that can accurately bill itself as a regional healthcare marketing powerhouse. Spirit has long been renowned for the educational programs it crafts for…
The push and pull between network agencies and independents is a dynamic generations old. There are arguments to be made for either structure — and each side is always keen to argue its case. But the fact that some pharma companies only work with network shops kind of ends that argument, doesn’t it? Sheila Gerus,…
While plenty of agencies talk about how they provide sublime ROI, Sentient Interactive’s approach to it is a little different. When cofounders Adam Cossman (partner, president), Jeff Rohwer (partner, strategy) and Walter Stevenson (partner, operations) set up the agency eight years ago, they set out to build it around two unique differentiators. “First, a very…
Sentrix Health MD June Carnegie sounds almost a little wistful when she talks about the state of pharma marketing. “It’s so much more than it used to be,” she says, noting how individual physicians are no longer the primary end audience for its work. “It’s the organized customers, like hospital groups and medical centers. There…
With this being Beacon Healthcare Communications’ eighth consecutive year in MM&M ‘s July Agency Issue, you start to wonder if general manager Larry Lannino’s quip that “not much has changed since last year” might actually have some truth to it. As the company has done several times during the past decade, Beacon enjoyed 15% year–on-year…
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix