March 15, 2009
Savage, Bennicasa win Nexus Awards
Advanstar's Debby Savage and Pharmaceutical Media Inc.'s Gina Bennicasa won the Association of Medical Media's 17th annual Nexus Representatives of the Year Awards, honoring outstanding sales professionals in medical publishing.
Savage won the award for multi-specialty publication for her work on Medical Economics. Bennicasa, of PMI, a New York City marketing and sales representation firm, won the award for specialty publication for her work representing Elsevier's American College of Cardiology properties, both print and online. “It's the greatest honor your clients can give you,” said Savage of the award. “It comes from them.”
The awards luncheon was held at the Palace Hotel in midtown Manhattan on March 10. Keynote speaker Harry Sweeney, formerly of Dorland Global and now managing partner, SouthPennSquare Associates, discussed the journal advertising recession and laced into marketers pulling back on print ads, noting AMM research showing that journal ads deliver a higher ROI than any other channel. “What part of number one don't these people get?” asked Sweeney. “Why are pages dropping in the face of this evidence?” He added, getting a guffaw out of the crowd: “Are you the worst sales people in the world?”
The awards honor two people who have demonstrated the ability to keep advertisers connected to what's new in the industry, the market and the media.