Saxton discusses classical program-planning theory gap

Share this article:
“[Med ed] Planners must learn how to balance stakeholder interests by applying democratic principles in negotiating educational, political, and program outcomes,” wrote Mike Saxton, Pfizer CME director, in a JCEHP review about the gap between classical program-planning theory and its application.

Share this article:
You must be a registered member of MMM to post a comment.

Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.