Schering-Plough releases latest installment of Nasonex series

Share this article:
Schering-Plough released the latest installment of its Nasonex "Bee" series, this time with a retooled message promising multi-symptom relief to allergy sufferers and a new animated look. The ad, by BBDO New York, is running against Extreme Makeover, CSI New York and Supernanny, among other shows. Print ads ran in the September issues of Newsweek, Time and Entertainment Weekly.
Share this article:
You must be a registered member of MMM to post a comment.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.