Science

All articles by Science

‘A comedy and a horror show’: Scientists scenario-plan for 2023
‘A comedy and a horror show’: Scientists scenario-plan for 2023
MM+M Staff
December 27, 2022
5:00 am

What would a really good 2023 look like? Also — for the realists out there — how could a really bad one play out? Four clinician-scientits weigh in.

Letting the science speak for itself: How scientists are holding our virtual hands through the pandemic fear and confusion
Letting the science speak for itself: How scientists are holding our virtual hands through the pandemic fear and confusion
Claire Gillis
May 8, 2020
5:00 am

In a debate clouded by misinformation and politicization, people are turning to science for truth.

Science-first communications
Science-first communications
Haymarket Studio
November 18, 2019
10:43 am

Spectrum Science’s Jonathan Wilson, CEO, Michelle Gross, president, and Justin Rubin, chief creative officer, reflect on how the agency’s strategy-first approach is evolving, going beyond the ‘science quo” to deliver media-neutral “atomic creative” for client campaigns.

Elena Cant, Takeda
Elena Cant, Takeda
May 21, 2018
11:30 am

Elena Cant is VP, global head of vaccine commercial, Takeda Vaccine Business Unit of Takeda.

Marketers discuss catalysts for use of behavioral science techniques
Marketers discuss catalysts for use of behavioral science techniques
MMM Staff
April 4, 2018
6:00 pm

Marketers discuss the biggest catalysts for use of behavioral science techniques in marketing.

Why Science Needs a Story
Why Science Needs a Story
Tim Mitchell, Saatchi & Saatchi Wellness
July 28, 2017
2:00 pm

If scientific storytelling alone can impact health outcomes, then how can we apply that knowledge in practice?

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