Sean Czarnecki

Most Recent Articles by Sean Czarnecki

Front seat to the comms evolution: Abbott's Melissa Brotz

Front seat to the comms evolution: Abbott's Melissa Brotz

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The divisional VP and head of public affairs has seen it all, including the transformation from a traditional comms organization to a more dynamic and content-led group.

10 questions for PhRMA's CEO Stephen Ubl

10 questions for PhRMA's CEO Stephen Ubl

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Trade group PhRMA's CEO talks about his first year in the job amid public outrage about price gouging.

One year later: How Pokémon Go leveled up AR for marketing

One year later: How Pokémon Go leveled up AR for marketing

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The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.

Survey: 26% of brand execs say Trump will affect 2017 marketing budgets

Survey: 26% of brand execs say Trump will affect 2017 marketing budgets

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A Haymarket Media survey of more than 700 client-side marcomms execs in the US reveals the shift in power will not significantly affect budgets.

GCI Health plants its flag in Philadelphia

GCI Health plants its flag in Philadelphia

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The firm is sharing space in the City of Brotherly Love with healthcare media shop CMI.

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