Search engine finds info for practicing physicians

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Pharma marketers now have an added opportunity to connect with healthcare professionals with the debut of an innovative search engine designed by CMPMedica.

The new site, at SearchMedica.com, will offer vertical or topic-specific search engines for doctors and other health professionals. Unbiased search results will contain well-known journals, peer-reviewed research and articles for healthcare professionals.

At press time, the site was in its first phase of roll-out, offering  search capabilities specializing in psychiatry.

Similar search engines focused on primary care, oncology and other specialties will debut in 2007, CMPMedica's senior product manager Cyndy Finnie told MM&M.

“While Google goes out and crawls all of the Internet, SearchMedica.com crawls the Web sites that are of most interest to practicing doctors.” Finnie explained.

The site is free and available to all healthcare professionals and will be supported by ads, offering opportunities to marketers seeking to reach a health professional audience, Finnie said.

“We are using a hybrid model that's a combination of sponsorship and performance,” she said. “So, for example, a pharmaceutical company has the opportunity to own a category or therapeutic area exclusively or share the real estate.”

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