Sensei launches diabetes app

Share this article:
Sensei, a mobile technology developer and subsidiary of Humana, has launched an iPhone app for diabetics.

The diabetes “app” is called My Diabetes Guide, and helps diabetics manage their condition by offering instructions on “what to do, what to know, what to eat and what to ask their doctors,” according to a statement. 

To help facilitate the patient/physician relationship, the app offers checklists of items to bring and questions to ask. According to the company's website, “custom programs [for pharma] can be targeted to improve compliance as well as further engage consumers to create a more holistic treatment and promote brand loyalty.”
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete September 2014 Digital Edition

Read the complete September 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Medical marketing needs mainstream Mad Men

Medical marketing needs mainstream Mad Men

Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike

Are discounts cutting out co-pays?

GSK's decision to cut Advair's price spurred some PBMs to put it back on formulary. Will drugmaker discounts diminish the need for loyalty programs? How can these programs stay relevant beyond giving co-pay assistance?