SEO

Google revamps scramble the SEO playbook

Google revamps scramble the SEO playbook

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Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session

Business briefs: Pfizer and CVS; the EMA; Digitas Health New York

Pfizer's online Viagra deal with CVS; reorg at the EMA; Mills moves up at Digitas

Google slathers search ads in Facebook sauce

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Google is looking to catch some of that social networking word of mouth marketing magic with a "+1" button that will appear on all of its search ads, allowing users to flag items for their friends.

Yaz pilots Google sponsored links format

Yaz pilots Google sponsored links format

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Bayer's Yaz is trying out a paid search format similar to that proposed by Google for products carrying black box warnings.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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