Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session
Pfizer's online Viagra deal with CVS; reorg at the EMA; Mills moves up at Digitas
Google is looking to catch some of that social networking word of mouth marketing magic with a "+1" button that will appear on all of its search ads, allowing users to flag items for their friends.
Bayer's Yaz is trying out a paid search format similar to that proposed by Google for products carrying black box warnings.
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