Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

SEO

Google revamps scramble the SEO playbook

Matthew Arnold May 24, 2013

Pharmas need to start fine-tuning paid search and producing "liquid content" that moves fluidly between screens, said Google's David Blair at our first MM&M Skill Sets Live session

Business briefs: Pfizer and CVS; the EMA; Digitas Health New York

May 06, 2013

Pfizer's online Viagra deal with CVS; reorg at the EMA; Mills moves up at Digitas

Google slathers search ads in Facebook sauce

Matthew Arnold March 31, 2011

Google is looking to catch some of that social networking word of mouth marketing magic with a "+1" button that will appear on all of its search ads, allowing users to flag items for their friends.

Yaz pilots Google sponsored links format

Matthew Arnold November 17, 2009

Bayer's Yaz is trying out a paid search format similar to that proposed by Google for products carrying black box warnings.

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.