S&H names new EVP and director of brand planningSudler & Hennessey (S&H) named Paul Giroux as executive vice president and director of brand planning and market analysis. In this new role, Giroux will help coordinate and synchronize the activities and resources of the medical affairs department, the strategic planning group, market research, information services, and the analytics team.
Jim Metropoulos, M.D., co-president of S&H/U.S., stated, "Each of these departments, in its own right, is an exceptional resource that S&H brings to its clients. Collectively, this brand planning group will be a formidable force in the industry."
Giroux joins after six years at Saatchi & Saatchi, where he was strategic marketing director across several brands. Prior to Saatchi, Giroux worked on the client side, as vice president of corporate marketing and business development at Aventis (then RPR).
Louisa Holland, co-president of S&H/U.S. commented, "Paul is a seasoned strategic planner and business analyst, and we're delighted that he'll be joining our group. This unified brand planning and market analysis group will provide the highest level of integrated market analysis to all S&H account teams. "S&H's brand planning team provides strategic solutions to current market challenges and helps to identify future market opportunities for all their clients' brands.