Sitemap - January, 2005 - Medical Marketing and Media

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January, 2005:

Fosamax patent ruling another blow for Merck

Greenfield Online acquires Rapidata.net

British Medical Journal retracts Prozac report

Cialis set for Super Bowl return

AstraZeneca expects earnings rise despite Crestor, Exanta, Iressa questions

MS&L opens Quebec office and names SVP

Two Industry Veterans Launch JYT Health

Pharma companies increase prices on popular drugs

Johnson & Johnson sees global pharmaceutical sales jump

Mindspan adds Jim King as VP, business development

Final Medicare Rx benefit rules unveiled

ISN and NPG partner to create new journal

FDA approves 31 NMEs in 2004, 10 more than in 2003

Mobic’s blockbuster potential follows COX-2 bad news

Novartis to air eye Rx ad during first half of Super Bowl

MediaVest transfer prompted by assignment concentration

Ortho-McNeil seeks NDA for premature ejaculation drug

Pfizer purchases Angiosyn, deal to close in first quarter

Former Aventis executives now in new Novo Nordisk posts

Chandler Chicco acquires Korea communications firm

Bristol-Myers Squibb, Ventiv ink multi-year service deal

Ogilvy and Healthworld merge to form new agency

Journal study raises questions about Plavix

Prounis launches new agency

Competitive market should keep drug prices down, HHS nominee says

CommonHealth launches new agency

Drug Store News, NACDS to host Rx marketing event for seniors

FDA to again decide on OTC switch for Plan B contraceptive

Schering-Plough makes changes in its R&D operations

FDA panel rejects OTC request for Mevacor

J&J's Christine Poon accepts additional roles

FDA panel considers nonprescription sale of Mevacor

Palio makes several promotions

FDA issues warning over Celebrex, Bextra ads

Chandler Chicco Agency acquires Ignition Strategic Communications

Stonefly adds five to its staff

Big pharma launches new discount card

Prescription drug spending slows

AstraZeneca’s Crestor linked to a death

Publicis Selling Solutions launches first CSO sales force

Par taps MacPhee as new SVP, branded marketing and sales

Legal challenge to Lipitor worries Wall Street

Novartis taps Euro for Elidel, Lamisil med ed

Bayer buys rights to market Levitra abroad

New form of Taxol approved.

Sudler & Hennessey acquires Current Medical Directions

Consumer health exposition to focus on family caregivers

Redi-Mail acquires PPS Medical Marketing Group

People, Product and Agency News from the Jan. 7th MM&M News Brief

Torre Lazur McCann names Ouimette as president

Schering-Plough names Omnicom, Publicis to handle Rx ads

AZ cuts 500 contract sales jobs

Drug companies urged to improve R&D strategies

Andrx abandons brand-name drug business

USP issues final Medicare drug benefit plan

Seasonale warned by FDA for ads

McCarthy promoted at Lanmark Group

Setback for Pfizer drug Lyrica

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.