Sitemap - November, 2005 - Medical Marketing and Media

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November, 2005:

Organon’s NuvaRing DTC campaign goes national

GlaxoSmithKline to highlight potential blockbuster cancer drug

Ranbaxy readies to produce generic Tamiflu as Asian nations prepare to do same

Merck to trim staff by 11% and close or sell plants

Wyeth’s Effexor XR gets new indication

Sanofi-Aventis airs Ambien CR TV ads, coupon

Pfizer launches unbranded ED TV

AstraZeneca files suit against Ranbaxy to block generic version of Nexium

Public Citizen asks FDA to hold off on Pargluva approval

Pfizer enters deal with Incyte to market CCR2 anti-inflammatory drugs

FDA names new women’s health director

Pargluva won’t launch within next two years, Bristol-Myers Squibb says

FDA calls for new warnings on asthma drugs

FDA committee finds no link between Tamiflu and deaths: AP

FDA examines pediatric effect of Roche’s Tamiflu today

Lipitor ad features consumer friendly risk information format

Medical Advertising Hall of Fame selects its ’06 honorees

VNU cancels $7 billion acquisition of IMS, cites shareholders

PhRMA sees victory in California election

Eli Lilly pulls Cymbalta journal ads following FDA letter

Roche, Gilead end feud over marketing rights for Tamiflu

OSI closes Eyetech deal in face of rivalry

FDA calls for label revision on Ortho Evra birth-control patch

Johnson & Johnson wins cheaper price for Guidant

Product news from 11/18/05 News Brief

People news from 11/18/05 News Brief

ImClone chief resigns, company begins external search for replacement

Reyataz, Lunesta win MM&M Gold Awards

Ambien CR launch takes hold

PhRMA wins one in California

Serono in talks with top pharma companies about potential takeover

Guidant files suit against J&J to complete merger

Pfizer’s McKinnell expects a Celebrex rebound: Reuters

Roche details Tamiflu production capacity

VNU, IMS look for way out of deal: WSJ

Conflicting opinions on DTC converge at FDA hearings

BMS boosts marketing spend by 7% behind 3 drugs

Merck wins in second Vioxx trial

DDMAC issues untitled letter concerning Ista journal ad

Pill combos may stretch supply of flu vaccine

FDA requires drug makers to submit digital labeling info.

Amgen relaunches Enbrel ads to explain psoriasis better

Bush outlines $7.1 billion plan to protect U.S. against bird flu

Wyeth mulls restructuring its global sales force

Product news from the 11/04/05 News Brief

People news from the 11/04/05 News Brief

FDA tentatively approves generic AIDS drug

Merck wins second Vioxx trial

Pill combos may stretch supply of antivirals

Bush outlines $7.1-billion bird flu plan

AZ proposes mandatory DTC review

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.