Sitemap - April, 2005 - Medical Marketing and Media

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April, 2005:

Glaxo freezes sales force despite new drug launches

New report highlights pharma industry issues and trends

Doctors influenced by mention of drug ads, study says

Herceptin halved breast cancer recurrence in trials

Novartis takes Digger DTC character on the road

Merck to launch its own prescription discount program

Sales force largely intact following Astellas merger

Wicks boosts health profile with Jobson, Design Write buys

FDA opens preliminary inquiry into risks of epilepsy drugs

Mobic sees sharp gains following Bextra withdrawal

Type of provider important among CME program users

Changing of the guard at the Med Ad Hall of Fame

AMP honors ad sales prowess at 2005 Nexus Awards

Product, people and company news from the 4/22 News Brief

Wyeth, Schering-Plough, Novartis post first quarter profits

TAP pulls Prevacid television ads

Study says seniors don’t follow prescription orders

Allegations hold up Crawford nomination

Judge upholds patent on Lilly’s Zyprexa

Senate postpones vote on Crawford’s nomination to head FDA

Drug prices jump 7.1 percent in 2004, AARP study says

Tysabri decision will wait until second half of 2005

FDA orders ‘black box’ warning for antipsychotic drugs

Speculation over a return for Vioxx

Pfizer suspends sale of Bextra as FDA highlights new NSAID changes

The Wicks Group picks up Jobson Publishing

Pfizer forecasts

Sepracor set to launch campaign for sleeping pill

People, Product and Company News from the 4/01 News Brief

Patient Marketing Group in deal with Discovery.com

Together Rx Access gears up to launch new ad campaign

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.