Sitemap - July, 2005 - Medical Marketing and Media

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July, 2005:

Sheares to head Merck marketing as McGlynn leads vaccines

KPR veterans McLaughlin, Metelenis join HealthStar Advertising

FDA announces personnel moves

WLF, patient groups call for greater Iressa availability

Brennan to succeed McKillop as AstraZeneca chief exec

GlaxoSmithKline, Bristol-Myers Squibb see second quarter growth

J&J partners with Olympic Games

Democrats attack Crawford on safety issues

FDA slaps Pfizer for Zyvox professional ad

Candy maker talks with pharmas about chocolate-based Rx drugs

Statins lower pneumonia death risk in study

Teva reclaims its spot as top generic drug maker

New treatment enters Rx sleep aid market

Product and Company News from the 7/22 News Brief

Media People News from the 7/22 News Brief

Supplier People News from the 7/22 News Brief

Agency People News from the 7/22 News Brief

Manufacturer People News from the 7/22 News Brief

Lucentis data quantify vision gains as AMD market heats up

PhRMA draft DTC guidelines call for doctor ‘conversation’

Pharma marketing in spotlight at first Vioxx liability trial

Marketing won’t be overlooked in Pfizer cost-cutting plan

AOA calls for ban of branded DTC adversiting

Sepracor hosts iPod giveaway in Lunesta CRM effort

Pfizer sales force leader ‘Mick’ Mosebrook passes away

Merck, Schering-Plough, Eli Lilly see second quarter losses

Five of the top ten pharmas post strong second quarter gains

FDA warns on abortion pill infection risk

Poll: half favor DTC ban

Senate confirms Crawford to lead FDA

FDA sets deadline for morning-after pill

NIH director says 44 scientists broke ethics rules

Novartis to buy BMS OTC brands for $660 million

FDA advisory panel: asthma drugs should stay on market

Purdue pulls Palladone over alcohol risk

Advisory panel to consider withdrawal of asthma drugs

Study finds nearly one-third of journal research contradicted

Wyeth recruits Charlie's Angel for menopause awareness effort

Piasecki to lead Torre Lazur U.S. as Breitenbach exits

Novartis enters good cholesterol drug race

Mayo Clinic study: Parkinson’s drug may trigger compulsions

VNU steps into healthcare market with IMS Health merger

Canadian panel says Vioxx is safe enough to return to market

7/8/05 News Brief: Account wins and Company News

7/8/05 News Brief: Supplier and Media People Moves

7/8/05 News Brief: Agency People Moves

7/8/05 News Brief: Manufacturer People Moves

7/8/05 News Brief: Product News

Big Pharma is top spender with $800 million to lobbyists

Advanstar for sale

Analyst report concludes Tysabri/Avonex combo might have lead to deaths

Adweek: Four or more agencies compete for Lipitor

Advanstar's Callanan out amid talk of sale

Pfizer’s Kelly alludes to universal healthcare

Public Citizen criticizes Lunesta pricing

NIH backs study of good/bad cholesterol combination treatment

Purdue plans over 800 layoffs

Spending down for DTC television ads

Frist calls for voluntary moratorium on DTC

Tysabri found effective in Crohn’s trial

Glaxo to launch five vaccines over five years

FDA told of Viagra-blindness link long before journal article

Cymbalta incontinence trials report suicidal tendencies

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.