Sitemap - January, 2006 - Medical Marketing and Media

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January, 2006:

Interlink forms network med ed unit; Erbitux heads client list

GlaxoSmithKline re-enters talks to buy Serono

Pfizer retracts premature Exubera approval statement

BMS' top drug faces patent challenge

Amgen awards Abelson-Taylor DTC for chemo drugs

Study finds kidney risks in Bayer’s Trasylol

FDA to decide on fate of MS drug

GSK gets panel’s nod to sell OTC version of diet drug

Bristol-Myers Squibb near settlement in Vanlev suit

Sanofi-Aventis stands by safety of Ketek despite liver damage reports

Roche Diagnostics recalls specific Accu-Chek devices

People news from 01/20/06 News Brief

FDA unveils new prescription drug label format

Judge rules Merck lawyers can question NEJM editor

FDA issues advice on drug development efficiency

Senate scrutinizes drug company educational grants

Nearly half of Americans use prescription drugs

Former worker sues Genentech over Rituxan marketing practices

WebMD acquires eMedicine.com

Product news from 01/20/06 News Brief

Company news from 01/20/06 News Brief

Account wins from 01/20/06 News Brief

Correction from 01/20/06 News Brief

Branded drug firms settling more patent suits: WSJ

CDC advises docs to prescribe Tamiflu, Relenza to fight flu

Tamiflu radio ads belie global shortages: WSJ

NFL ends E.D. drug sponsorship

Pfizer pays $1.3 billion to gain control of Exubera rights

Merck faces 4th Vioxx trial this month

Osteoporosis drug ads vie for newspaper space despite lawsuit

Biogen Idec execs expect Tysabri label ruling by end of March

Drug spending slows along with overall health care spending

Analysts say loss of Toprol XL patent a significant threat to AstraZeneca

Levitra marketers tap DM firm for unbranded effort

FDA to clock reading speed for drug ad brief summary

Digitas to acquire Medical Broadcasting Company

Johnson & Johnson omits 2 deaths in study of Natrecor

Statins do not help prevent cancer, researchers say

Glaxo still in talks with FDA about Cervarix

Third of patients recover on first SSRI they try: study

AstraZeneca extends deal-making streak

FDA seeks details on Shire/Noven ADHD patch

Product News from the 01/06/06 News Brief

People News from the 01/06/06 News Brief

Account Wins from the 01/06/06 News Brief

Procter & Gamble and Sanofi-Aventis seek stop to Boniva ads

FDA to examine potential heart risks of ADHD drugs

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.