Sitemap - October, 2006 - Medical Marketing and Media

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October, 2006:

Pharmaceutical market growth to slow in '07

Pfizer faces product delays

Merck acquires start-up biotech for $1.1 billion

UC Davis ponders gift limits, may consider pooled CME fund

Subpoenas and setbacks for AstraZeneca

Sanofi-Aventis to end deal with PDI

InterMune to pay $36.9 million to settle off-label promotion charges

Plavix probe widens; BMS earnings take a beating

Product news from the 10/31/06 News Brief

People news from the 10/31/06 News Brief

Company News from the 10/31/06 News Brief

NIH scientists seeking new work in wake of tougher disclosure rules

FDA OKs new Nexium formulation

Pfizer pushes back Exubera launch until ‘07

Sales fuel earnings growth at Pfizer, Lilly, Wyeth, Novartis, Schering-Plough

‘No sacred cows’ in Pfizer cost-cutting efforts: Kindler

Senate eyes even small CME payments, Grassley aide says

FDA will offer speedy generic drug review times

NIH scientists accuse Lilly of manipulating Xigris treatment guidelines

McClellan joins DC think tanks

Journal articles quickly influence doctor prescribing habits: study

South Beach Diet online publisher to compete with WebMD, About Health

Product news from the 10/24/06 News Brief

People news from the 10/24/06 News Brief

Account wins from the 10/24/06 News Brief

Company news from the 10/24/06 News Brief

NIH scientists accuse Lilly of manipulating Xigris treatment guidelines

FDA will offer speedy generic drug review times

Lilly to acquire ICOS in $2.1 billion deal

Type 2 diabetes drug battle on tap

Crawford to plead guilty to financial conflict of interest: AP

Antipsychotics do little to benefit Alzheimer’s patients: study

NitroMed axes BiDil salesforce

Schering-Plough to remain independent, Hassan says

Bayer suspends two in drug safety investigation

Supreme Court dismisses Zoloft patent case

Product News from the 10/17/06 News Brief

People News from the 10/17/06 News Brief

Account Wins from the 10/17/06 News Brief

Company news from the 10/17/06 News Brief

Genentech’s Avastin wins lung cancer approval

DTC ad spending up in first half of ‘06

Easing of importation rules draws fire from PhRMA

Dem leader would push price controls as Speaker

Altana to dismantle sales, marketing team

Shire, New River receive approvable letter for ADHD compound

FDA approves new labeling saying Vytorin outperformed Crestor in study

Days of DTC could be numbered in New Zealand

Merck delays filing for cardio combo pill

NIH to compare 2 drugs for eye disease

Product news from the 10/10/06 News Brief

People news from the 10/10/06 News Brief

Company news from the 10/10/06 News Brief

FDA says Bayer failed to reveal Trasylol risk

Trepicchio named president of Publicis Healthcare’s North American advertising

Price war anticipated following approval of Amgen cancer drug

UK trade group suspends Merck over Cozaar marketing practices

MBC taps former cable network online chief to lead tech charge

Grassroots campaign to promote Rx drug risk awareness

$700m injury payout headed to Zyprexa users

FDA hesitates on Arxxant

Product news from the 10/03/06 News Brief

People news from the 10/03/06 News Brief

Account wins from the 10/03/06 News Brief

Company news from the 10/03/06 News Brief

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Web Exclusive

Angelina Jolie's fearless but flawed message

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Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.