Sitemap - February, 2006 - Medical Marketing and Media

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February, 2006:

Authors refuse to correct NEJM Vioxx study:WSJ

Canadian journal editors dismissed following editorial dispute

Pfizer blood-infection drug Eraxis approved by FDA

AstraZeneca moves Crestor professional to Saatchi

British regulators issue Strattera warning

Novartis teams with US biotech Alnylam on pandemic flu drug

FDA nixes Acomplia smoking indication but may approve drug for weight loss

FDA urges caution on Ortho patch data

FDA official denies politics delaying Plan B decision

Bayer-sponsored study could give Levitra new angle

Merck seeking partnerships, R&D president says

HBA names Genentech’s Susan Desmond-Hellmann as 2006 Woman of the Year

McKinnell highlights changes for ‘new generation’ Pfizer

FDA allows trial patients to resume Tysabri use

J&J’s Ortho unit to trim Procrit sales force

Researchers halt enrollment in trial of Avastin

FDA panel recommends ‘black-box’ labeling for ADHD drugs

Product news from the 02/17/06 News Brief

People News from the 02/17/06 News Brief

Company news from the 02/17/06 News Brief

Account wins from the 02/17/06 News Brief

Merck moves ahead in oral diabetes drug race

Abbott scolded by British pharma trade group over sales rep ethics

BMS reaches free licensing deal for Reyataz in developing world

Genentech, Roche halt enrollment in trial of Avastin

PDI expecting cuts from AstraZeneca: Reuters

Cleveland Clinic overhauls ethics, as Topol departs: WSJ

FDA to examine reports of deaths, heart problems among ADHD drug patients

Small pharma sees obstacles to med ed: HMC panel

FDA Issues Health Advisory for Bayer’s Trasylol

Pfizer exploring sale of its consumer products unit

Report finds more meetings with FDA could mean faster product approval

Drug firms propose to fill 'doughnut hole': WSJ

Pri-Med's parent buys patient-, physician-education co.

Merck launches consumer guide to Rx programs

Ventiv acquires Adheris in $60 million deal

GlaxoSmithKline R&D chief to retire

Bayer scores ‘C’ for Aleve Super Bowl spot

FDA approves Merck rotavirus vaccine

Pfizer’s pipeline delivers 2 “billion-dollar” products in 2 days

Hunt selected as AMP executive vice president

Pumping up product pipeline is AstraZeneca CEO’s “No. 1 priority”

Vioxx lawsuits multiply; Gilmartin to testify at trial

Academics must stamp out conflicts of interest: JAMA

Schering-Plough CEO looks to Vytorin and Zetia to boost bottom line

Former Pfizer sales rep’s book to become a movie

Novo Nordisk paid pharmacists to switch drugs: New York Times

DTC foes launch StopDrugAds.com

Product News from the 02/03 News Brief

People News from the 02/03 News Brief

Account wins from the 02/03 News Brief

FDA calls for black-box warning for Bayer stroke drug

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.