Sitemap - April, 2006 - Medical Marketing and Media

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April, 2006:

PhRMA names new DTC review panel

FDA performs poorly in post-market drug monitoring: GAO report

LLNS, TBWA get DTC impresario CEO

JAMA study concludes FDA panel members often have financial conflicts

‘Bitter Pill Awards’ announced

FDA grants Teva generic Pravachol marketing approval

Merck hit with another Vioxx trial loss

Taurel says Lilly is ‘fighting’ for survival

Product news from the 04/28/06 News Brief

People news from the 04/28/06 News Brief

Company news from the 04/28/06 News Brief

Account wins from the 04/28/06 News Brief

Top pharma companies post sluggish first quarter sales results

New DTC ad for Celebrex under fire

Novartis gets EU OK for first-ever copycat of biotech drug

Elsevier in deal to acquire data provider

Judge limits damages in Texas Vioxx case, lawyers unveil ‘trial in a box’

UK cost group rules against Exubera

P&G loses pharma chief, reshuffles senior ranks

Schering-Plough selects metabolic compound for development

Product news from the 04/21/06 News Brief

People news from the 04/21/06 News Brief

Account wins from the 04/21/06 News Brief

Company news from the 04/21/06 News Brief

Pfizer launches second unbranded ED awareness campaign

Jury awards $9M in penalty phase of Vioxx trial

AARP, PhRMA duke it out over Rx-drug pricing numbers

AstraZeneca to halt sales of breast cancer drug Nolvadex

Pfizer acquires rights to Schwarz Pharma bladder drug

Consumer group petitions FDA to halt Xenical sales

Schering-Plough names Raymond Russo as VP of cholesterol marketing

Latest challenges in compliance, persistency and adherence addressed at conference

Product news from the 04/14/06 News Brief

People news from the 04/14/06 News Brief

Company News from the 04/14/06 News Brief

Account wins from the 04/14/06 News Brief

Merck names outsider to new top global post as its Vioxx court battles continue

FDA approves Shire/Noven ADHD patch

3M looking to shed its pharma business

Cearnal lands strategy position with Jobson

Tech firm hired by FDA to conduct post-market study evaluation

GSK halts breast cancer trial following positive results

Novartis boosts bid for Chiron

Sunrise Senior Living and Haymarket launch Sunrise Magazine for caregivers

Pfizer top pharma company on 2006 Fortune 500 list

Product News from the 04/07/06 News Brief

People News from the 04/07/06 News Brief

Company News from the 04/07/06 News Brief

PhRMA letter claims Israel is weak on protecting intellectual property rights

Celebrex helps prevent cancer but elevates heart risks in trials patients

PR View by Beth Herskovits

Are pharma PRs helpful, reliable?

Clash of Civilizations

Allergy Alarm

Just What the Patient Ordered

PERQ Journal Ad Review: Deep Freeze

About.com adds broadband streaming

Drug e-marketers must shake their fear of blogs

Web Watch

Beware conventional wisdom

The Science of DTC

3D: The extra dimension

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.