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July, 2006:

Sepracor: removal of Indiplon to impact marketing costs

MediZine taps AOL Health head, launches vertical content offering

WebMD acquires Medsite in $41 million deal

Pfizer delays Exubera launch

Minn. governor calls for 2-year ban of ‘silly’ drug ads

Doctor indicted for off-label drug promotion: NY Times

FDA urges drugmakers to add new label info on antidepressant risks

JAMA editor says she was misled again

Product news from the 07/25/06 News Brief

Account wins from the 07/25/06 News Brief

People news from the 07/25/06 News Brief

Company news from the 07/25/06 News Brief

FDA approves sparkly pigment to color pills

Pfizer says income unaffected by consumer division sale, new Lipitor lawsuits emerge

Generic Zocor quickly grabbing market share

Merck wins fourth Vioxx case as two top execs depart

JAMA to toughen author disclosure rules

P&G licenses reflux drug

Novartis CEO dismisses talk of AstraZeneca purchase

Schering hires Pfizer PR Cantone

US Senate proposal backs importing of drugs from Canada

Product news from the 07/18/06 News Brief

People news from the 07/18/06 News Brief

Company news from the 07/18/06 News Brief

Account wins from the 07/18/06 News Brief

FDA approves new single tablet HIV treatment

GSW launches women’s health shop Pink Tank

HHS urges FDA to better track postmarketing studies

Viagra ads most recalled by consumers, study says

AstraZeneca, Abbott partner on combo drug

Oestreicher joins Zeno group after Wray leaves for Mosaic

New Pfizer smoking cessation drug shows promise

CDC advisory panel recommends Gardasil vaccination for female patients

Pfizer to sell generic Zoloft through Greenstone division

FDA enforcement actions decline sharply, report says

Product news from the 07/11/06 News Brief

People news from the 07/11/06 News Brief

Company news from 07/11/06 News Brief

FDA can't regulate compounded Rxs

West Virginia eases drug ad-spend reporting rules

Advocates want Congress to ban DTC

FDA defends handling of RU-486 probe

Democrats call for end to generic drug settlements

The Top 40: Harrison & Star Business Group

The Top 40: Grey Healthcare Group

Agency A-to-Z

The Top 40: Goble & Associates

The Top 40: GCG Healthcare

Shifting Gears with Fresh Ideas

The Top 40: Wishbone/ITP

The Top 40: Vox Medica

The Top 40: Sudler & Hennessey

The Top 40: S&R Communications

The Top 40: Flashpoint Medica

The Top 40: Publicis Healthcare Communications Group

The Top 40: Pacific Communications

The Top 40: FCB HealthCare

The Top 40: Euro RSCG Life

The Top 40: Dudnyk

The Top 40: Ogilvy Healthworld

The Top 40: Dorland Global Health Communications

The Top 40: Donahoe Purohit Miller

The Top 40: Natrel Communications

The Top 40: DDB Rx

The Top 40: Metaphor

The Top 40: Medical Broadcasting Company

The Top 40: Core-Create

The Top 40: Medergy Marketing

The Top 40: Corbett Accel Healthcare Group

The Top 40: CommonHealth

The Top 40: Cline Davis & Mann

The Top 40: The CementWorks

The Top 40: McCann Healthcare Worldwide

The Top 40: Lowe Healthcare Worldwide

The Top 40: LLNS

The Top 40: The Hal Lewis Group

As I see it

Thomson Healthcare hires SVP of sales for PDR

The Top 40: KPR

The Top 40: Kane and Finkel Healthcare Communications

The Top 40: Juice Pharma Advertising

The Top 40: Cambridge BioMarketing Group

The Top 40: Axis Healthcare Communications

The Top 40: inVentiv Communications

Quadrant HealthCom hires Aldea for The Female Patient

John Wiley & Sons launches new quarterly title

The Top 40: AbelsonTaylor

Elsevier launches Update on Cancer Therapeutics

The Top 40: Ignite Health

Pfizer delays advertising Exubera

Journals shouldn't accept ads: article

UBM aligns CMP's US, European units

Deutsch names Dowshen to head Zelnorm and Diovan business

Shire awards Unit 7 consumer business for ADHD patch

Brand managers and media planners

AbelsonTaylor names Wright account supervisor

GSW catches Tamiflu consumer work

AMA resolution calls for ad moratorium

FDA less trusted than pharma, says poll

Euro RSCG Life splits PR function, recruits Catlett

Xchange hires John Clark as EVP, managing director

Medcenter Solutions named Paul Kelly CEO

PR View by Peter Pitts

Informed lands Patton to replace Case-bound CEO

AstraZeneca to send direct mail for Toprol-XL

Web Watch

Antidote

Long live consumer education

What's keeping agencies up at night in 2006?

The beautiful agency game

The Top 40: HealthStar Strategic Communications

PDI deal deploys 300 sales reps

Harte-Hanks hires Hartman from Horn

Wunderman names Kessel chief at RTC

MEBN signs agreement to integrate CME with Skyscape

Researchers wrote that MCE hasn't changed practice behaviors

Physicians Academy for Clinical & Management Excellence adds to its team

Jobson Education closes

Integrated wins Ultram ER med ed assignment

Docs rate exhibits as better than ads

Outcomes journal struggles for funding

  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner