Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

August, 2006:

Barr to begin professional education campaign around Plan B

PhRMA paid for part of Medicare ad campaign: AP

GSK's Garnier says several pharma companies to fold in next few years

Biovail files suit against FDA over Wellbutrin XL

Journal editor with ties to device maker steps down

Merck Cox-2 drug posts mixed results

GlaxoSmithKline in $1.5 billion collaboration deal

FDA proposes electronic overhaul of drug registration and listing

Product news from the 08/29/06 News Brief

People news from the 08/29/06 News Brief

Account wins from the 08/29/06 News Brief

Company news from the 08/29/06 News Brief

Judge weighing claims of Plavix price erosion

Online pharma ad spending to rise 25% in 2006: report

Pfizer wins Norvasc patent lawsuit

Barr resubmits Plan B application

Setback for Lilly eye drug

Twin snags hamper Merck in Vioxx litigation

New warning information for ADHD drugs

Katen out at Pfizer, Kelly's role unclear

Product news from the 08/22/06 News Brief

People news from the 08/22/06 News Brief

Company news from the 08/22/06 News Brief

Account wins from the 08/22/06 News Brief

Generic Zoloft enters US market

Novo Nordisk lawsuit won’t delay Pfizer’s launch of Exubera

Barr to resubmit Plan B application

Shire, Barr reach Adderall XR settlement

GlaxoSmithKline, Lilly pay out in separate lawsuits

Novartis, Schering-Plough to develop new inhaler option

Pfizer, OSI to curb Macugen research

Product news from the 08/15/06 News Brief

People news from the 08/15/06 News Brief

Company news from the 08/15/06 News Brief

Account wins from the 08/15/06 News Brief

Barr to resubmit Plan B application

Apotex launches generic Plavix

Barr and FDA meet today to discuss Plan B

Appeals court: Ranbaxy can bring forward generic Lipitor launch date

Novo Nordisk sues Pfizer over Exubera

Study identifies top 10 product Web sites most visited by docs

GSK reprimanded for unlicensed UK promotion of restless leg drug

Grey Healthcare acquires Boston-based e-marketing firm Catalyst

Merck cleared in California Vioxx trial

Generic Plavix imminent, says Medco Health

Product news from the 08/08/06 News Brief

People news from the 08/08/06 News Brief

Account wins from the 08/08/06 News Brief

Company news from 08/08/06 News Brief

Fission Communications joins NAAMECC

Interlink provides Januvia pre-launch med ed

CE Solution received WBE certification

AFP and Family Practice Management experiment with live CME courses

Scienta adds Morgan to clinical team

UpToDate offers a short cut to credit

AMA moves ahead with med ed revamp

Epocrates reports 200,000 CME courses completed in '05

Headliner: Ken Begasse, Jr. of Concentric Healthcare Advertising

FDA withheld data from advisory committee

FDA relied on proprietary company data, charges Pfizer

FDA issues public health advisory on NEJM report

Ketek's new labeling approved by FDA

Trial initiatives to protect patients, integrity of data

Head to Head: Prizes, pitfalls and pains of comparative clinical testing

Senate grants the FDA a 6.5% raise in funding

Jenkins defends approvable letters

Hinchey decries the lack of FDA reform

FDA concerned over foreign trials data

The Age of Alzheimer's

Getting to Grips with Grants

As I see it

CME's New Order

Are journals losing their credibility?

Clark crosses pond to lead C&W health

Baseball all-stars step up for blood-clot awareness

PR View by Charlotte Wray

Oncology drug marketers 'missing out' online: study

Ascend Media appoints Doutre director of clinical affiars

Web Watch

Antidote

Quadrant names Flomenbaum editor-in-chief

Advanstar names Cornejo account manager

Acronymics Anonymous (AA)

The state of give and take

Blackwell acquires Le Jacq

Gottlieb to journals: Keep out of politics

Pharma ad boom propels USA Weekend

King Pharmaceuticals, Wyeth amend Altace agreement

Redi-Mail Direct Marketing opens sample distribution facility

Advancis Pharmacautical enters marketing agreement with Innovex

Sudler & Hennessey announces new relationship marketing unit

Pfizer board selects Jeffrey Kindler as CEO

Dept. of Justice to probe Plavix settlement

Unit 7 lands Shire, Bayer accounts

Neurocrine lays off its sales force

FDA says wider access to Plan B may come

Cephalon, Takeda ramp up Provigil reps

Thomson puts $97 mil. med-ed biz up for sale

FDA to explain advisers’ outside ties

Novartis enters deal to develop biotech copycats

GSK expects to file bird flu vaccine 'in coming months'

Lilly sued by Mississippi over Zyprexa marketing

Product news from the 08/01/06 News Brief

People news from the 08/01/06 News Brief

MicroMass recruits three strategy vets

PhRMA's SVP says newspaper overlooks benefit of DTC

AIDS Healthcare Foundation blasts Viagra ads

Study finds benefits listed in larger text than risks in mags

FDA: Wyeth's DTC for ReFacto has unsubstantiated safety claims

Aloxi ads target female chemo patients

Viagra: most recalled DTC brand in '06

  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner