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September, 2006:

Latest Vioxx verdict is win number five for Merck

Kindler axes Pfizer marketing posts

IOM report urges two-year moratorium on DTC for new Rx drugs

New DDMAC group added to review DTC

Promotional investment grows Diovan and Zelnorm brands, Novartis marketing chief says

BMS set to expand Plavix DTC program

CRM guru shifts to Ogilvy

GSK will not renew sales force deal with PDI

Von Eschenbach nomination still on hold despite Senate committee approval

Thomson buys Solucient

Product news from the 09/26/06 News Brief

People news from the 09/26/06 News Brief

Company news from the 09/26/06 News Brief

Congressional Republicans agree to ease Rx drug import ban

Medicare benefit boosts big pharma profits by $8 billion, Congressional Dems say

Germany’s Merck KGaA to buy Serono

Waxman and Hatch working on biotech generics legislation

AstraZeneca to keep searching for deals to boost pipeline

Sharer named PhRMA chairman

Stanford joins growing list of hospitals to ban gifts, samples and reps

AARP, PhRMA launch campaigns on opposite sides of reimportation debate

Schering-Plough considering Bristol-Myers Squibb buyout

Dudnyk appoints new management team following departure of GM Robbins

Republican Senators promise to block von Eschenbach nomination

Investigation delayed on 2 scientists flagged for outside consulting

FDA removes panelist amid conflict questions

Nature experiments with online peer review

Product news from the 09/19/06 News Brief

People news from the 09/19/06 News Brief

Company news from the 09/19/06 News Brief

BMS ousts Dolan, retains former Lilly exec. as interim CEO

CME body revamps accreditation, outlines 2-year transition

McClellan resigns from Medicare post

GlaxoSmithKline to pay $3.4 billion in largest-ever IRS tax settlement

Judge denies motion to halt Boniva promotion

AstraZeneca names AARP PR to head US corporate communications

Sales pitch pointing to study helps grow Lipitor sales

GCI’s DeSalva to lead H&K Healthcare

Pfizer whistleblower lawsuit dismissed

Product news from the 09/12/06 News Brief

People news from the 09/12/06 News Brief

Company news from the 09/12/06 News Brief

Insurer to stop paying for Nexium

Merck report absolves Vioxx managers: AP

Novartis hires marketing chief ahead of big drug launches

Wyeth gives $500k for CME block-grant pilot

Schering-Plough settles off-label marketing, price fraud charges

Bristol-Myers Squibb, Sanofi-Aventis win injunction in Plavix trial

Norwegian court rules against Pfizer in Lipitor patent disputes

Judge overturns $50m Vioxx verdict

Most Americans support legalization of Rx drug imports: WSJ poll

US and Japan need a free-trade agreement: Taurel

California Governor set to sign mandatory drug discount bill

Frist likely to face fine over CME requirements

Product news from the 09/05/06 News Brief

People news from 09/05/06 News Brief

Sepracor president told analysts that Lunesta share nearing 40%

McNeil Consumer & Specialty Pharmaceuticals launches $30M campaign

Merck launches Spanish-language version of Your Health NOw

Lilly warned over Alimta patient booklet

Takeda pins sleep-aid hopes on dreams

Harte-Hanks launches new physician marketing solution

InfoMedics hires Bedford as SVP of sales and client relations

Attracting and retaining media talent

WebMD Health buys Medsite for $41M

CommonHealth lands vet to run patient, interactive

Web Watch

Grey acquires online advertising and marketing firm Catalyst

Antidote

Marucci joins Patient Marketing Group

Publicis creates Halo around RM, interactive

Kindler offers Pfizer a fresh consumer focus

Neurocrine sheds 200 Indiplon reps

Grey rebrands direct, interactive as G2

Schering-Plough names communications director

PR View by Nancy Hicks

The teacher I'd hoped for

Have we turned the page?

CEOs respect importance of reputation

Zovirax site receives FDA Warning Letter

The Postgraduate Institute for Medicine hires Schultz

A Senate-approved amendments lets citizens import Canadian drugs

Graham tells FDA to pull 'toxic' Ketek from market

The Center for Reproductive Rights asks judge for info regarding Plan B

IG asked to probe Graham harassment

FDA looks into morale issue, eventually

Bill proposes risk plan for all approvals

Authorized generics take strikes from GPhA, Dems

As I see it

Headliner: Marjorie Martin of About.com

Back to School

Raised Well in Pharma

The Society for Academic CME looks to collaborate with ACCME, AMA

What Talent Shortage?

McHale resigns from Discovery Communications

Slice of Fortune: Salary Survey 2006

Intellyst Medical hires Pousma as SVP, director of CME

Jobson forms Postgraduate Healthcare Education

Thomson puts med ed biz on the block

Skyscape makes entrée into CME

Higher costs, dwindling grants in 2005

Quadrant launches Urgent Care

JAMA editor says she was duped by study authors

Advanstar reports first-half revenues up 13%

LWW launches Advanced Emergency Nursing Journal

Thomson Health head steps down

MediZine taps AOL head, rolls out titles

  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner