Sitemap - January, 2007 - Medical Marketing and Media

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January, 2007:

Ad spend helps Crestor outpace Lipitor growth: Bloomberg.com

King bets on unbranded bowl ads

Reminder ads draw fire as they gain adherents

Future of e-marketing in focus in Philadelphia

Sanofi-Aventis, BMS merger may be in the offing: Reuters

Obama slams pharmas

Pfizer cuts won’t force rivals to do same: Novartis CEO

NH drug info case begins

RevolutionHealth.com preview launched

New River selects marketing VP to drive launch of new ADHD drug

Product news from the 01/30/07 news brief

People news from the 01/30/07 news brief

Company news from the 01/30/07 news brief

Schering-Plough reports higher drug sales

Pfizer loses generic Lipitor case

Amgen gains ground on rival, plans Enbrel TV campaign

Despite marketing efforts, generic Plavix takes toll on BMS

Approval of Wyeth antidepressant delayed

Pfizer announces 7,800 job cuts, plant and R&D site closures

Senate bill aims to end legal deals restricting introduction of generics

WebMD undergoes platform redesign

GSK to conduct head-to-head trial as stakes rise in vaccine sector

Endo receives subpoena on Lidoderm promotion

States step up Zyprexa marketing probe

Former FDA commissioner Crawford faces fines and probation in stock case

Mistrials declared in Los Angeles Vioxx cases

Product news from the 1/23/07 news brief

People news from the 1/23/07 news brief

Account wins from the 1/23/07 news brief

Company news from the 1/23/07 news brief

Congress to debate DTC moratorium

Teva sues to head off generic Zoloft challengers

Glaxo to conduct head-to-head trial as stakes rise in vaccine sector

VNU rebrands as Nielsen Company

US cancer deaths on decline

Schering-Plough to pay $435 million in marketing, pricing case

German gov’t deals blow to Sanofi-Aventis’ Acomplia

West Virginia bill proposes mandatory HPV vaccination

Next Vioxx trial set to begin Monday

House passes drug price bill

Pfizer may cut workforce, R&D budget

Bristol-Myers Squibb, AstraZeneca enter $1 billion diabetes pact

FDA PDUFA outline proposes 27 new staffers to review DTC ads, user fees of over $6 million projected

Pfizer considering OTC version of Viagra

Former Merck president to lead Reliant

Wyeth enters three new R&D deals

New Jersey’s Pallone to head Congressional subcommittee on health

Trial suggests Erbitux has first-line potential

Product news from the 01/16/07 news brief

People news from the 01/16/07 news brief

Company news from the 01/16/07 news brief

Defying Bush veto threat, House passes drug price bill

Bush would veto drug price bill

Wyeth enters three new R&D deals

New Jersey’s Pallone to head Congressional subcommittee on health

Senators probing CME knock on ACCME’s door

FDA approvals down, early stage pipelines filling up

Revised IFPMA code bans lavish pharma company gifts to docs

Drop in Rx drug spending contributes to decline in US healthcare growth: report

WSJ examines Abbott AIDS drug pricing

Pfizer ups drug prices

Lilly agrees to settle 18,000 more Zyprexa cases

Boehringer Ingelheim begins trials for ‘Viagra for women’

Society reconsiders, will host debate on conflicts of interest

Product news from the 01/09/07 news brief

People news from the 01/09/07 news brief

Company news from the 01/09/07 news brief

FDA approves Pfizer canine obesity drug

Abbott wins generic Biaxin ruling

2 Parkinson’s drugs share heart-valve risk, studies say

German Merck considering generics sale

Lilly agrees to settle 18,000 more Zyprexa cases

Wise named Cline Davis & Mann CEO

Drug firms upped DTC ad spend in '06

GSK shifting sales focus for Advair

More Zocor copies to hit market as exclusivity period ends

Lilly wins Zyprexa patent challenge

WSJ: NEJM spiked drug company conflicts broadside

Drug firms face class-action suits from sales reps

Bristol-Myers Squibb announces agreement to settle federal investigation

Cardinal Health agrees to stop buying on secondary market

Lutter to fill in for Gottlieb as acting FDA policy head

Product news from the 01/02/07 news brief

People news from the 01/02/07 news brief

Company news from the 01/02/07 news brief

Biovail announce plans to shed sales organization jobs

Sales reps file suit for unpaid overtime

Samples influence docs' prescribing habits

Eisai hires Vickers as field sales director, oncology sales force

Zacharias named Harte-Hanks MD

FDA: Seroquel sales aid is misleading

Pfizer cuts effectively end ‘arms race'

MAHF: Beyond the Past

MM&M All-Stars: Media Brand of the Year

MM&M All-Stars: Marketing Team of the Year, Small Pharma

MM&M All-Stars: Marketing Team of the Year, Large Pharma

MM&M All-Stars: Agency of the Year

MM&M All-Stars: Company of the Year

Curry Rockefeller Group adds Troy-Ott as project director

MedConference redesigns Web site

WebMD reports 55% more CME programs completed in 3Q

ProMutual Group achieves ACCME accreditation

Pri-Med uncovers learning styles

CME funding report due to be released

Article examines Glaxo-funded CME

Speculation surrounds Baucus' start

Baranowski named editor of OBG Management

Clark named media director at Euro RSCG Life

Merck responds to Arcoxia approvable letter

J&J dumps Aegis Group's Carat

Roche revises Tamiflu precautions

Tramuto named president of Allscripts group

FDA won petition to have ruling reconsidered

Nature Clinical Practice expands sales partnership

FDA's Arthritis Drugs Advisory Committee recommends Celebrex approval

Torcetrapib's failure raises new questions

Wiley, Blackwell to merge forces

Hassan: Congress' duty to fund FDA

AAFP hires Hanaway to succeed Melton

Dingell promises drug safety oversight

Grassley briefs Dems on outstanding FDA issues

Whistleblower pursues Web imposter

As I see it

Sepracor's Lunesta moth subject of lawsuit

GSW Worldwide adds senior talent from Deutsch

Allergan promotes Lap Band System on TV

Levin named director of DTC at AbelsonTaylor

Exploring alternate media avenues

Moth tops most-recalled drug TV ads

Agency pledges focus on post-market safety info

Top Lunesta marketer leaves Sepracor

PR View by Mark Senak

Survey: Local TV, newspapers still rule

AstraZeneca debuts new patient assistance effort

E-marketing drives Rx site traffic: study

Gaming takes physician marketing to a new level

Web Watch

Antidote

Is the 'new CME' on track?

Science and other miracles

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.